How to Write a Website Project Brief That Saves Time and Money
Goals, audiences, content sources, integrations, and acceptance criteria—organized so proposals match reality.
Resources
Blog
Practical guides on websites, performance, SEO, and product decisions—written for business owners and operators, not only developers.
Email Capture That Respects Visitors
Lead magnets, timing, and consent copy that build trust instead of annoying pop-ups.
Planning a SaaS MVP Without Overbuilding
Scope the smallest version that validates value, billing, and retention—not every feature you imagine.
Red Flags When Outsourcing Web Development
Opaque pricing, no staging process, and missing ownership clauses—warning signs to avoid.
Landing Page vs Full Website: When to Use Each
Campaign landers focus on one offer; full sites build brand depth and SEO. Match the asset to the goal.
Why Web Accessibility Matters for Business Sites
Legal exposure aside, accessible sites reach more customers and tend to be cleaner under the hood.
Website Analytics: What to Measure First
Start with acquisition, engagement on key pages, and conversions—ignore vanity metrics early on.
Local SEO Basics That Still Work in 2026
Google Business Profile, citations, on-page signals, and reviews—without spammy shortcuts.
Writing Website Copy That Actually Converts
Structure pages for scanners, speak to one reader, and back claims with specifics.
Security Basics Every Business Website Should Follow
HTTPS, updates, least-privilege accounts, and backups—foundations that stop most common issues.
React vs WordPress for a Business Marketing Site
Marketing sites rarely need React—but sometimes they benefit. Here is a decision framework.
A Practical Website Maintenance Checklist
Monthly and quarterly tasks to keep your site secure, fast, and accurate.
Choosing Web Hosting for a Small Business Site
Shared, VPS, managed WordPress, and static hosting—what to pick based on traffic and responsibility.
When to Rebuild vs Redesign Your Website
Redesigns refresh presentation; rebuilds fix foundations. Here is how to tell which you need.
Core Web Vitals Explained for Business Owners
What LCP, INP, and CLS mean in plain language—and why they affect SEO and user trust.
How to Get Clients From Your Website Without “Hacks”
Focus on message-market fit, proof, and friction-free contact paths—tactics that compound over time.
WordPress vs Custom Websites: Which Fits Your Business?
When WordPress wins, when a custom stack wins, and how to avoid choosing the wrong foundation.
Why Small Businesses Struggle Online (and How to Fix It)
Common patterns we see: unclear offers, slow sites, and no measurement. Here is a grounded checklist to improve traction.
How Much Does a Website Cost in 2026?
A practical breakdown of domains, hosting, design, development, and ongoing costs—so you can budget without surprises.
Article photos are from Unsplash (free-to-use license).