Websites are not “set and forget.” Software updates, content drift, and broken links accumulate. A lightweight maintenance rhythm prevents emergencies.
Monthly
- Apply CMS, plugin, and theme updates after a backup.
- Check forms and transactional emails still deliver.
- Review top pages in analytics for sudden traffic or error spikes.
Quarterly
- Audit key facts: hours, pricing, team, addresses, legal pages.
- Run link and image checks; fix or redirect broken URLs.
- Review user permissions and remove unused accounts or plugins.