Local SEO connects your business to nearby search intent. It blends your website, your Google Business Profile, and consistent business information across the web.
NAP consistency
Name, address, and phone should match across directories. Inconsistencies confuse both humans and algorithms.
On-page relevance
Use clear service pages for each core offering and location where applicable. Titles and headings should reflect how customers describe the service, not only internal jargon.
Reviews matter: request them ethically after successful work, and respond professionally. They are both a ranking signal and a conversion asset.